Identity for family-based jewellery company
Karpov&Karpova Jewellery is a unique creative alliance that creates ideas, concepts, and collections with own unique style formed by project complexity, magnitude, selection of different materials and technologies. The shape of the logo forms a stylized egg – the symbol of the Universe, creation, the source of life. The central figure formed by interlacing stylized letters “K” – initials of founders' names. The central part of the logo forms an anthropomorphic figure with many associations: Bereginya (symbol of care, protection in Ukraine), and Leonardo’s Vitruvian Man (symbol of universal harmony and harmonious human). The logo has the shape of the medallion to emphasize the connection with the jeweler’s art.